UX DESIGNER & CONSULTANT
Hello, I’m Manuel Velazquez
Styles come and go. Good design is a language, not a style.
As a UI UX Designer I have been helping clients understand what’s needed to ensure great design for over 8 years, and, as a UX Consultant provide guidance to learn from their users, identify priority needs, and assistance to make decisions over user research and user testing.
Along the way on my career I have learned with the help of several methodologies applied to different projects and with different clients, that User Centered Design is not only about the performance of an application or a beautiful interface. It involves research, data analysis, synthesis, ideation, prototyping, validation, iteration, all the information you can collect and repeat processes as many times as needed.
Empathize with the user is crucial, yet, becoming one, thinking like one, acknowledging strengths, fears, needs and priorities is fundamental.
User Experience is problem solving, yes, but also, finding problems the user did not realize he or she had, trying to treat each user as individuals, with their own problems to solve, this, will lead to deal no more with users, but personas.